Google Tag Manager (GTM)
Are you looking for a handy tool that enables you to manage tags on your website or mobile app? If so, look no further than Google Tag Manager that assists you in dealing with tags, snippets of code to succeed in your marketing campaign.
Here merchants can easily:
Add tracking tags
Measure the audience
Target and even retarget
And also, enable several search engine marketing initiatives
According to Google:
"Tag Manager is here to make tag management simpler and reliable, by managing all the tags at one place "
However, this doesn’t mean Google Tag Manager can be used to its full potential without some technical knowledge or experts. For example, if you find a certain amount of drop-in Facebook pixels, you certainly need some understanding regarding the same. At Sparsh Technologies we try to be ahead of the learning curve and have the ability to manage multiple tags in GTM.
3 Important elements of Google Tag Manager include:
Triggers – As the name suggests, it says how to fire a tag
Variables – Any additional information required here
Also, it may quite interest you to know that by using Google Tag Manager all your data and events automatically get transferred to either Google Analytics or any other third party analysis solution. As a result, you will find a clear picture of how well your present website is performing.
GTM in eCommerce
Even though you are using Google Analytics to track the present stats; using GTM can take you places like never before. Moreover, it offers a 3D dimension of tracking representing visitors and visited content. Other uses of Google Tag Manager to excel your eCommerce store includes:
Appropriate customer segmentation
Third-party integration like Facebook tracking
Track users' clicks and actions/events
Makes user experience better and optimized for conversions